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Digital Marketing Process

1. Discovering Pixels

Discovering Pixels is about understanding the goals and challenges of the company. We do a brief assessment including a site audit to look at organic traffic insights, site content analysis, and Google Analytics to identify what we can do to fulfill your goals.

Digital Marketing Process

2. Preparing Pixels

Preparing Pixels is the planning process where we gather data and information about the client’s industry, business and current website using tools such as Google keyword planner, keyword search volume, and keyword trends. We may also prepare a schedule and plan for a digital marketing campaign.

Digital Marketing Process

3. Building and Refining Pixels

Building Pixels is where we start to execute the plan and bring it to life. We create content or graphical assets to run marketing campaigns for Google Ads, or run ads on social media such as Facebook and Instagram.

Digital Marketing Process

4. Delivering Pixels

Delivering Pixels brings the marketing campaign to the front line when it’s ready for use. We ensure that the ads are proofread and are the correct size, then implement tracking tags that can be used for analysis. We are there for you every step of the way.

Digital Marketing Process

5. Performing Pixels

Performing Pixels is where we analyse the results with Google Analytics to measure what’s working and compare them to past metrics. We evaluate if the product is receiving the outcome that was intended, and may offer suggestions for improvement.

Digital Marketing Process

6. Upgrading Pixels

Upgrading Pixels is where we find more opportunities to generate more leads. This may involve going back to the drawing board and continuing from the first phase to redefine our goals for an improvement in results.